February 11, 2011
Partnering for the Future—Legendary and Vision Airlines Partner to Offer Incredible Deals on Destin Travel and Fun
Peter Bos hosted the grand announcement of Vision Airlines' expansion beginning flights out of Okaloosa County. Peter Bos, CEO of Legendary Inc. said the announcement by Vision Airlines to expand its flights out of Okaloosa County is a win-win situation for not only Destin, but also the Entire County and region.
“I have been trying to market this area for 33 years now, and this has the potential to be the biggest thing that has happened to our area,” said Bos. “This can turn us into a year-round destination.” “Think about those people who live in Shreveport and have a nine hour drive… they will come here more often; they may even be more interested in real estate since the travel is easier.”
Vision Airlines, the Suwannee, Georgia based company began as a charter carrier, founded in 1994, recently announced that on March 25 it would begin commercial service to 23 destinations, many of them in the South and along the Gulf Coast, with destinations originating from Northwest Florida Regional Airport. Prices for the new destinations will normally start at $79 one way. The airline chose to focus on that region because it is underserved by major airlines, which often offer regional jets, long layovers and high fares, said Bryan Glazer, Vision’s spokesman.
“This is our hub. We’re putting our roots in the ground here and growing here,” said Clay Meek, Marketing and Business Development Director for Vision Airlines. As of December 17, 2010, Vision Airlines began flights between Northwest Florida Regional Airport and Niagara Falls, NY. Starting March 25, Vision Airlines will offer flights to and from Northwest Florida Regional Airport to 12 new destinations including Atlanta; Huntsville, Ala.; Savannah, Ga.; and Louisville. A week later on April 1, service will start to and from Chattanooga, Tenn.; Shreveport, La.; Asheville, N.C.; Columbia, S.C.; and Orlando.
Meek said only about 3 percent of Northwest Florida’s current tourists get here by flying. Vision Airlines has targeted cities whose residents are already driving here for vacations. About 29,000 people from Asheville, N.C., drive to Northwest Florida each year, he said. In Louisville, it’s nearly 90,000.
Originally started in 1994, the airline operated flights for their tour business, out of Las Vegas. The expansion from a sight-seeing company, into commercial airlines opened up opportunity for travelers seeking lower fares, yet preferring a non-stop flight. The company partners with resorts to offer super package deals for your stay.
On the part of customers, there seems to be no shortage of interest: Vision started ticket sales this month with a $49 introductory fare for travel to cities in Florida that proved so popular that customers inundated its call centers and a surge in traffic crashed its computer servers, the airline stated.
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